For more than 40 years Norvell has focused on one core mission: supporting the success of professional spray tanning artists. The brand understands the industry from the perspective of handheld technicians because it has specialised in handheld spray tanning solutions and equipment for decades.
Norvell was founded by industry professionals who worked closely with artists, salon owners, and educators. The company’s development has been shaped by direct, hands-on experience within the professional spray tanning environment—growing from inside the industry rather than observing it from the outside. From the beginning, Norvell has focused on addressing real-world challenges faced by tanning professionals, and this practical approach continues to guide the brand’s product innovation, educational programs, and commitment to raising standards across the professional sunless tanning industry.
A key example of Norvell’s innovation is its advanced Ordenone® odour control technology. This system is designed to significantly reduce the unpleasant smell often associated with spray tans and self-tanning products. Rather than simply masking fragrance, Ordenone® works by encapsulating the malodour molecules created when DHA (the tanning agent) reacts with the skin. By neutralising these molecules, the technology helps minimise the characteristic tanning odour that many people dislike.
Another important innovation is VIO-7™, Norvell’s proprietary anti-orange colour technology built into many of its tanning solutions and self-tanners. VIO-7™ is designed to help create a more natural-looking bronze tone on the skin. Unlike some self-tanners that lean warm or golden and can produce an orange appearance, this technology uses a specialised blend of bronzer pigments—typically combining cool violet and brown tones—to counteract unwanted orange or brassy undertones and better mimic the look of a natural suntan.
When a Norvell product formulated with VIO-7™ is applied, the instant cosmetic bronzers provide a warm, balanced colour immediately. As the DHA develops over the following hours, the tan deepens gradually while maintaining a natural tone rather than shifting toward orange. Many products in Norvell’s Venetian line—including spray tan solutions, mists, and lotions—highlight this patented anti-orange formula as a key feature for achieving flattering, realistic results across a wide range of skin tones.
Together, innovations such as Ordenone® odour control technology and VIO-7™ colour correction, combined with high-quality DHA and carefully selected premium ingredients, distinguish Norvell from many competitors and position the brand as a premium name in the professional sunless tanning market.
Discover collections appreciated by professionals
The Norvell Venetian Collection draws inspiration from Mediterranean tones, delivering a deep, radiant, sun-kissed finish suitable for all skin types. Its signature violet-brown base helps neutralize yellow undertones, creating a rich, natural-looking olive tan. The result is smooth, even color development with a refined glow that appears authentic and balanced on the skin.
The Norvell Dark Collection is designed for those who prefer a bold, intensified bronze. Featuring warm brown undertones, it develops into a classic golden-brown shade with noticeable depth. This collection is ideal for clients seeking a traditional, richly bronzed look with strong color payoff and a smooth, even finish.
The Norvell Tuscan Collection offers a warm, luminous glow with sophisticated depth. A blend of caramel and rose-gold undertones enhances the skin with a soft, radiant finish that feels elegant and natural. Suitable for a wide range of skin tones, Tuscan formulas develop evenly and deliver consistent, true-to-color results.
The Norvell Cosmo Collection combines two of Norvell’s most sought-after shade profiles— the depth of Dark and the signature tone of Venetian. By blending warm brown and cool violet undertones, Cosmo creates a naturally flawless tan while helping to neutralize redness. The outcome is balanced, smooth color with a polished, natural-looking finish.
The Norvell Glow System is a complete solution designed to elevate a good spray tan into a truly radiant result. Featuring specialized pre-tan products that prepare the skin and post-tan enhancers that boost hydration without adding color, this system is built for professionals who understand that exceptional results begin before the spray and continue well after. The Glow System integrates seamlessly with any Norvell professional spray tan solution for consistent, high-quality outcomes.
